In brief, I grew up on a farm in Southern Hawke’s Bay, did fairly well at rugby and cricket, joined the Army for 20 months after school, worked in my father’s contract fencing business for 2 years, went overseas in 1991, had a brilliant time, worked in loads of crappy jobs, came home to stay on boxing day 1997.
Studied Tourism at AUT, gained my diploma, found it to be not good for much. On the strength of the brochures and fliers ‘designed’ during the Tourism course and photos taken during my travels, I was accepted into the NATCOL diploma of graphic design course in 2000.
Spent 3 years working for small design firms but toward the end of this time built up my own small stable of clients until I felt comfortable enough to go it alone in January 2004.
An Abbot is the head monk of an Abbey or monastery. My Surname is Abbot. The most recognisable image of an Abbot or monk is this version with the odd shaved crown.
When I first started out on my own, I called the business Campbell Abbot Design and I used a stylised A with a halo over it as my logo mark. The halo was a nod to the Abbot aspect of my name and was also a sort of sarcastic comment on my own virtues.
I shortened the name to Abbot Design in 2010 and redesigned the mark to its present version – a stylised A and D (’Abbot Design’) including the original halo, all incorporated in a flowing signature style, reflecting the nature of my business – creating unique, personalised, hand crafted graphics etc. The monk was also developed at this time as another option which I didn’t use, but in 2013 he finally made an appearance.
You could say he’s my mascot, my personal representative on the page. He’ll appear whenever there is a statement to or from Abbot Design, or a request to get in touch, next to my contact details and so on.
He represents the nature and personality of the brand – caring, honest, empathetic, trustworthy, reliable…loves his beer and food, not fussed about fancy haircuts, but most definitely not a kiddie fiddler, deviant or pervert as some of his brethren might be.
He has no face as he represents the idea rather than the person. He doesn’t represent a religious viewpoint in any way (in fact I am personally not a fan of organised religion (except footy!) and not a member of anybody’s cult) and he will often be slightly irreverent in line with company policy of not taking oneself too seriously.