The Bare brand already existed before I was involved, then known as Bare Waxing. They initially just wanted the logo tidied up (it was a DIY) and produced into a wider variety of formats for multiple uses (.jpg, .tif, .ai, .eps) plus a redesign and print of their brochure. After visiting the salon I was able to create a more vibrant and cohesive brand identity based around a wallpaper pattern at reception. This created a look that was a little bit funky and a little bit classical, which looks great and can easily be applied across all forms of media.
Talk to me about why you need your logo and company graphics to be created in such a way that they can be used in all forms of media, without losing quality and consistency.
“Fantastic and innovative design ideas – with the clients budgets and deadlines always in mind. Would recommend anyone who thinks they can do this stuff themselves to use Campbell and see the difference!”