Ella Bella’s Pet Boutique (EBPB) will provide 5 star customer service, knowledge and care plus the highest quality, eco friendly pet accessories and food products. The customer will experience a unique petshop interaction, creating strong bonds of trust and reliance on the shop and brand. EBPB will be more than a place to buy food and toys, it will be a trusted resource.
Smart, tasteful, sophisticated, caring, intelligent, friendly, approachable and informative. Quirky but not childish. Confident, secure, supremely knowledgable without being arrogant, pompous or intimidating. Fun but not frivolous. Stylish but not exclusive or elitist. Matter of fact, with a light tone, not condescending. High end artsy craftsy, not hippy dippy. Stylishly imperfect.