This identity was first created in 2001 when I was working in Whangarei. I was recently asked by the NSA to take over as the brand identity was heading in a direction they weren’t keen on.
The thinking behind this logo and identity was to create a more vibrant, youthful look to the society to attract younger members and visitors to the gallery. The logo combines the structured, strong typeface with the free flowing, paint splattered ‘A’ shape, representing the combination of discipline and expression required to produce great art.
The ‘A’ shape was actually created with a brush and thick coffee and several hours spent on the floor flicking the brush on sheets of paper to achieve the shape I was after, then scanned and redrawn as a vector file.
My work with the NSA involves regular exhibition promotions, HTML newsletters, website and Facebook updates and small ads, with the intention of growing membership and visitor numbers.
“Campbell is a fantastic designer, with amazing ideas and talent, and a lot of fun to work with. What he has done for Reyburn House Art Gallery and The Northland Society of Arts has been worth every cent and more. We have a branding profile to be proud of along with all the promotional material he designed for us.”