Another re-vamp of an existing logo which was far too busy to be practical. It was more of a graphic than a logo which must be able to be reproduced across multiple media and down to a minimum size of maybe 10-15mm without losing all recognition. Even at the size shown here you can see the children are barely discernible. So the new look wanted to be quirky and fun without being too childish as the target was not actually children but the parents of the children. So you can see here examples of imagery and colour palettes used as inspiration and the development of ideas through sketching, and then the first series of options after being developed further in Adobe Illustrator, through to the finished identity.
“Campbell has been involved in many processes for me in my business, including: my logo, branding, creating flyers and setting out books. His work has always resulted in exactly what I was looking for ( but could not achieve myself), and it has been highly creative and thoughtful. I continue to work with Campbell as I think he is brilliant at what he does.”