At this point I will send you 3 options with a rationale for each which explains the thinking behind the choice of colour palette, typography and the mark itself, if one is required (not everybody needs a logo mark) and helps clarify the visual direction in which I think the identity needs to go. Initially we are focusing on the logo, while I will also develop tag lines to help position and clarify what it is you’re offering. I then need your feedback, whether positive or negative, so I can can make the necessary alterations. *Sagi Haviv.

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