Easily my favourite project to date because it’s actually going to bear fruit and the client has allowed me to create some wonderful packaging (photo shoot still to come). I designed the brand identity, packaging and website, with the packaging and site being completed in China.
The client is focusing on the Chinese market via physical stores in China and through high end tourist outlets here. To keep costs down we built the site in China based on my design. This presented many communication challenges as the team there couldn’t access the shopify theme which the site was modelled on. The client speaks mandarin so was able to convey what I needed them to do so we eventually got there but it isn’t perfect, few things are!
The site needed to be hosted in China so it could actually be viewed there, as well as hosted here because the Chinese hosting affected its download speed here.
It features an English/Chinese translation tool and a genuine product verification tool – each product comes with a certificate of authenticity card, in its own bespoke envelope, one of several fabulous design features in the packaging!
Really looking forward to the next stage which will be the development of a super luxury packaging set for a new product.
I began working with SentryBay back in 2005 when they were 3 or 4 guys sharing an office in Newmarket, but had big ambitions. Then they moved to London and needed to be seen as international and not a distinctly ‘kiwi’ business. This is the 2nd version of SentryBay’s site I have designed, specifically for a B2B audience with a clear focus on being mobile friendly. It is custom designed and coded and then built into a Bootstrap CMS for an easy to use and customisable admin section, plus faster loading. I also undertook a minor rebrand to create a consistently contemporary, higher quality look and feel to all their collateral as the previous identity just didn’t say ‘cutting edge creative technologies’.
This is a responsive site using a WordPress theme with product gallery and blog/article feature. During the development of this site and others around the same time I realised I dislike using WordPress themes a lot. It is just so much quicker and easier to design from scratch, that way we both get exactly what is needed. The intention for this site is to gain pre-orders of bottled water from visitors to Rarotonga, to be sent to their accommodation, as well as promote general awareness of the brand and serve as a source of useful info for visitors to the Cook Islands. A work in progress.
Responsive, custom designed website built into wordpress CMS. Designed for two distinct groups – GP’s/Optometrists and elderly potential clients. We have made it very clear Dr Hussain is an expert in his field so referring Doctors and clients can be confident in his abilities. Designed as part of the overall brand identity design, (including the logo), the look and feel is professional, elegant, boutique and welcoming in order to try and differentiate him from the bigger organisations which dominate eye care in New Zealand.
Custom web design for an Auckland based interior designer. Clean, simple, elegant, makes the most of the excellent photography as the product is all about the visual. Before and after photos are an essential part of any home improvement or renovation web design as it really provides the ability to showcase what’s been achieved. Simply showing the end result doesn’t convey this effectively at all.
The intention of this site was to make accessing information on these mundane products much more user friendly and visual. Competitor sites were very technical and difficult to use so this would be a great point of difference as well as just good web design. I realised that the majority of viewers searching for these products were not technicians but PA’s and secretaries assigned the task, so we created the ability to drill down directly to end use via the application tabs. One down side of the site is that the home page animations are in flash so ‘i’ devices can’t read them. I don’t do that any more! The company has since moved to the States and been sold.
Built into a WordPress theme for ease of updating basic content via the WordPress CMS. It is responsive for mobile devices, which comes as part of the code for the theme. This site has been search engine optimised as well. Due to the nature of the service (Mortgage Broking) this site is focused on being informative rather than pretty. However, when a site is text heavy it is very important to present that text in an easily digestible layout, e.g; lots of whitespace, bite sized snippets of info etc.
Cool but masculine and assertive web design for an export consultancy. Features contemporary design styles (background textures, segmented layout etc) and web fonts laid out in a big bold style consistent with the brand identity. SEO was a key factor here as Trade & Enterprise NZ have such a monopoly on the advisory service. Interestingly the most obvious search terms such as ‘export consultants’ have very low search numbers while ‘how to export’ receives 49,500 searches on average per month in NZ. I did eventually manage to get them onto page 1 of google for this phrase and most of their others through the skill of my SEO specialist. Unfortunately T&ENZ have a stranglehold on this industry but I’m happy I successfully achieved all that was requested. The company is no longer in operation.
As web design goes, this site is still looking good even though it must be 10 years old; clean, easy to use and brand consistent. The reason it’s still looking good is because it’s not built into a content management system and so hasn’t been tinkered with. While we accept that a CMS is an essential aspect these days, it’s also a wonderful way to ruin a nice web design. All my sites are now built into a wordpress CMS after trialling other options.
This is my 2nd rendition of this clients site, now built into a wordpress theme for ease of updating. It’s a responsive theme so is mobile device friendly, however I won’t be blindly following the mantra that a web design ‘must be responsive’ going forward. Only a certain type of web site actually needs to be responsive as search number show that (for most sites) only 5-10% of searches are from mobile devices and yet the responsive ‘requirement’ has what I feel to be a very limiting impact on web site design. So if I’m involved in your web design we’ll be looking closely at who is using what to search for your web site.
The brief for this site was for it to be clean, simple, elegant and professional yet masculine. It should also be easily updatable, so it is built into a content management system. It was also to be highly visual, with large navigation and images making it easy to use on mobile devices. From my own experience looking for a builder to make renovations, I found it frustrating on so may sites, not to see ‘before’ photos so I could easily identify what had been done, so we agreed as many projects as possible would have before and after photos, which also serves to enhance the quality of the work. Search engine optimisation has also been employed and the initial set up and 3 months of ongoing link building we were achieving page 1 rankings for most of the chosen search terms and as a result is constantly busy.